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THE film is set for release. The talent has been lined up. Now all that’s needed is millions of bums on seats. Up to 100 film critics and journalists from around the world will be flown into Scotland at the end of May for a lavish, four-day “junket”to promote the new Disney-Pixar animation Brave. All expenses are being paid for the trip where the critics will be put up at one of the city’s top hotels, the Balmoral, and treated to archery classes, clan fighting events, a trip to Edinburgh Castle and a lavish private dinner at five-star Prestonfield House. In return, they will be expected to interview stars of the film and give glowing reports about the upcoming movie, set in a mythical Scotland.
Disney’s last film, John Carter, a science fiction action movie based on the character created by Edgar Rice Burroughs with a budget of $250 million (£164m), on a par with Avatar, was a box office flop in America, and is believed to have generated a big overall loss for the studio after splits with cinema owners and marketing executives. Brave, made by Pixar Animation Studios, which was bought by Disney in 2006, is therefore being viewed as a hugely-important movie for the world-famous company. An industry insider said: “This is a really important film for Disney. John Carter flopped and was a massive disappointment, so they’re throwing everything they have at this. Meanwhile, Pixar really need a hit as their last movie, Cars 2, didn’t do great business. Brave is a huge deal as a Disney-Pixar film.”
The full story can be read in
The Scotsman!