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 Post subject: Re: Poorly performing VisitScotland should be scrapped
PostPosted: Sat May 23, 2009 5:15 pm 
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weetoon wrote:
I agree with Bruce, Visit Scotland is totally useless, and they only seem interested in promoting Edinburgh (slight exaggeration, but you know what I mean...).

Aye I know what you mean... and you're absolutely right when you say:

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There are other things that need sorting out in the Scottish tourist industry, but having a decent body in charge would be a start.


As for the song in the ad, it was recorded after Edinburgh-born Mike Scott had moved to Ireland! Maybe the ad maker should have chosen the bagpipe-sound of Big Country! :D

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 Post subject: Re: Poorly performing VisitScotland should be scrapped
PostPosted: Sat May 23, 2009 8:08 pm 
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They probably deliberately chose the song because the Irish tourism campaign has been so successful.

They maybe want to distance themselves from the bagpipes image but there is a lot of good traditional Scottish music with a contemporary twist which does not rely on bagpipes.


or why not get Susan Boyle :whistling: .....only joking honest :laughing:


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 Post subject: Re: Poorly performing VisitScotland should be scrapped
PostPosted: Sat May 23, 2009 8:17 pm 
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hebhunter wrote:
or why not get Susan Boyle :whistling: .....only joking honest :laughing:

You nearly got yourself banned! :twisted: :laughing:

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 Post subject: Local promotion better prospect for tourism
PostPosted: Tue Feb 09, 2010 7:45 am 
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The following is from The Scotsman:

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THE national tourist agency VisitScotland is an executive non-departmental public body founded in April 2005 to take up the work done previously by local tourist boards. In 2008-9 it received £50 million in government funding to carry out its work to promote Scotland to foreign visitors and enhance visitor attractions in the country.

Reform Scotland has highlighted the "turbulent past" of the tourism body, notingcriticism that the agency was too centralised and focused on successful tourist areas to the detriment of less fashionable destinations. It also highlighted the withdrawal of funding by Edinburgh Council and the furore over the loss-making website visitscotland.com.

The think-tank says there is a strong argument that VisitScotland should be abolished and responsibility for tourism promotion brought under the direct control of Jim Mather, the minister for energy, enterprise and tourism. They suggest that the Scottish Government could run a small Scotland-wide tourism agency to oversee general direction and promote larger events, such as last year's Homecoming.

At the same time, the policy group maintains, many of the current tourism functions performed by the agency on a country-wide basis could be handed to local authorities – bodies that would be better placed to promote local attractions due to superior local knowledge. This would also reduce infighting among local areas that feel they are being undersold by the national agency.

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 Post subject: Re: Poorly performing VisitScotland should be scrapped
PostPosted: Tue Feb 09, 2010 7:51 am 
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In principle I agree that smaller, decentralised units would be better placed to promote more localised events and attractions, but the so called 'big picture' would still need to be co-ordinated by a (smaller) central body which has better access to the world stage.

A difficult issue as when such things are decentralised, funding tends to become a bigger problem.

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