'Cash for Kids' is the umbrella brand for Bauer Radio’s network of independently registered, local charities which operate across 20 local areas within the UK. Each local ‘Cash for Kids’ brand is established to channel the caring of the local community into the welfare of their own youngsters.

We deliver initiatives for sick and underprivileged children in our communities, to benefit local children and give the neediest a better and brighter future. With cash raised and donated locally, each charity guarantees that generous donations from listeners and the community will go to bring, hope, healing or happiness to a child in your local area.