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IT IS typically seen as a man’s drink to enjoy straight up or on the rocks, but now the fairer sex is being invited to make whisky their favourite tipple. A whisky bottle has been designed especially to appeal to women, with the next step being to find a company to manufacture the product to fill it.
Edinburgh Napier University student Melissa Preston, 22, came up with the idea of female-friendly packaging for a whisky bottle in an attempt to break away from the drink’s macho mould. Shaped like a wine bottle and wrapped in singles ads, her design plays on whisky tasting notes and presents the bottle as a male character seeking a female.
The full story can be read in
The Scotsman!